week 1/2：business environment and entrepreneurship
第2周测试题
1、business environment may be defined as a set of conditions – social, legal, economical, political or institutional that is absolutely controllable in nature and affects the functioning of organization.
2、an organization’s internal environment is composed of the elements within the organization, including current employees, management, and especially corporate culture.
3、external factors can also affect a company’s business environment and the business has more control over these factors.
4、the elements that make up the internal environment include organizational mission statement, company policy, formal structure, organizational culture, organizational climates, resources, managerial philosophies, and managerial leadership styles.
5、the process by which organizations monitor their environments and identify the opportunities and threats affecting their business is known as environmental watching.
6、the only form of entrepreneurship is starting new businesses.
7、successful entrepreneurship depends on many factors. of primary importance is money.
8、even today, there is no widely accepted definition of entrepreneur and entrepreneurship.
9、in general, entrepreneurs should search for ways to delegate some of their leadership tasks rather than their management tasks.
10、management of an entrepreneurial organization requires policies that encourage innovation and reward those who innovate.
week 3/4：organizational structure & recruiting and training employees
第4周测试题
1、organizational structures should be shaped and implemented for the primary purpose of making more money for the company.
2、employees within a functional department of an organization tend to perform a specialized set of tasks, for instance, the engineering department would be staffed only with engineers.
3、the virtual structure is a special form of boundaryless organization . a virtual organization does not physically exist, but enabled by software to exist.
4、there is one structure, set of systems, or method of staffing that is appropriate for all organizations.
5、the formal organization is the network of social interactions among its employees.the informal organizations can be seen and represented in chart form.
6、there are two broad categorizations of recruitment: internal recruitment and external recruitment.
7、recruitment at schools and universities is most appropriate when the vacant positions are high level like senior management positions.
8、employment agencies or executive recruiters are sometimes simply known as “head hunters” and their main job includes searching for the right candidate to fill a vacant position existing in a firm.
9、training should be limited to new employees only.
10、there are two primary training approaches which organizations may adopt in respect to new employee: on-the-job training and off-the-job training.
week 5/6：production, product and marketing
第6周测试题
1、in economics production just means the manufacturing of physical goods with exchange value.it doesn't include the provision of services.
2、the basic factors of production in an economy include labor, capital, and natural resources.
3、products generally fall into two categories: consumer products and industrial products.
4、the first stage in the new product development process is idea generation. in this stage a company is basically involved in the systematic search for new product ideas within the company.
5、a product life cycle refers to the time period of producing a product from beginning to end.
6、marketing involves selling products and services, but that doesn’t mean marketing is limited to sales activities.
7、an organization’s marketing and selling activities should be carried out under a well-thought-out philosophy of efficiency, effectiveness, and socially responsibility, which is just the concept of marketing.
8、the marketing mix is the set of ideas that the firms have in doing its marketing.
9、the function of marketing is only about selling and buying of products or services.
10、market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers.
week 7/8：discovering business opportunities and establishment of a business
第8周测试题
1、business opportunities are not equally obvious to everyone, but they are equally available to anyone with the experiences and the knowledge of discovering them.
2、once a would-be entrepreneur has identified what he or she thinks is a promising unmet need, he or she should evaluate and identify the risks that should be considered in deciding whether or not to pursue that business opportunity.
3、you don't need to understand the attractiveness of the industry you're going to enter because you will know it later on.
4、in addition to conducting market analysis and competitive analysis, and also looking at the industry and government, there are some other risks that entrepreneurs should take into account.
5、very often, entrepreneurs -- particularly smart entrepreneurs -- are overwhelmed by the technological aspect, and they pay too little attention to what the customers want.
6、business is all about tricks, win-lose deals, and dishonesty.
7、a new and small company should not compete with the big companies on the issue of price.
8、a partnership must consist of three or more individuals who co-own the business.
9、before you register a business name and get your license, you'd better check with the local administration of industry and commerce to make sure the name you chose is not already taken.
10、once you have raised the money to start or expand your business, you don't need to have a business plan any longer.
week 9/10：employee motivation and corporate culture
第10周测试题
1、intrinsic motivation is based on taking pleasure in an activity rather than working towards an external reward. extrinsic motivation refers to the performance of an activity in order to attain an outcome.
2、money is the only factor that can be used in motivating employees.
3、at the very top of maslow's hierarchy of five needs is our human need for “safety”.
4、employees often find interaction and communication with and attention from senior and executive managers motivational.
5、recognition of employees' performance is high on the list of employee needs for motivation.
6、corporate culture is the collective behavior of people that are part of an organization, it is also formed by the organization values, visions, norms, working language, systems, and symbols, and it includes beliefs and habits.
7、the values of a corporate culture can only influence the top managers' behaviors.
8、a strong corporate culture exists where staff respond to stimulus because of their respect to organizational values.conversely, there is weak culture where there is little respect to organizational values and strict control must be exercised.
9、national culture is the values and attitudes shared by individuals from a specific country. it has no influence on the corporate culture.
10、corporate culture may impact the level of employee creativity and the strength of employee motivation.
week 11/12：e-business
第12周测试题
1、electronic business is commonly referred to as e-business, or an internet business. it may be defined as the application of information and communication technologies (ict) in support of all the activities of business.
2、e-business is nothing but buying and selling of goods on the web.e-commerce is a little different as it is not limited to commercial transactions, but it also provides other services.
3、click-and-click retailers are those e-business companies that sell products only via the website.
4、brick-and-click retailers are those companies that sell products both via a web site and via a physical store.
5、a website following b2b business model sells its product directly to a customer.
6、as the technology gets more advanced, less expensive and more available, it has become even cheaper to start a business on line.
7、the success of an e-business depends largely on the success of the delivery channel partner.
8、even today the security problem is still one of the biggest concerns for both buyers and sellers in online shopping.
9、the type of website an e-business company builds only depends on its budget.
10、eventually, every business has to adopt e-business practices in order to ensure survival and success, be it partially or completely.
week 13/14：corporate social responsibility and going to the international market
第14周测试题
1、as the economy develops and businessmen have been exerting ever-growing influence, more and more people demand businesses to behave more ethically and become more responsible toward the society.
2、the objective of corporate social responsibility is to encourage actions that promote activities that have a positive impact on employees, stakeholders, clients and the environment.
3、social responsibility is very important to the short-term business success.
4、for a business to be socially responsible it means that the business is conscious of the environment in which it operates.
5、a company can shoulder its social responsibility in different ways, such as giving fair wages to workers, sponsoring sporting events, or helping the public solve common problems.
6、the international business is developing rapidly under the background of globalization.
7、the globalization of markets is about the expension of the world market in size.
8、although firms marketing abroad face many of the same challenges as firms marketing domestically, international environments present added uncertainties which must be accurately interpreted.
9、learning foreign languages is considered as the biggest challenge to growth in international markets.
10、compared to joint ventures and direct investment, exporting consists of the least risk for a company which wants to enter the international market.