1、business environment may be defined as a set of conditions – social, legal, economical, political or institutional that is absolutely controllable in nature and affects the functioning of organization.
2、an organization’s internal environment is composed of the elements within the organization, including current employees, management, and especially corporate culture.
3、external factors can also affect a company’s business environment and the business has more control over these factors.
4、the elements that make up the internal environment include organizational mission statement, company policy, formal structure, organizational culture, organizational climates, resources, managerial philosophies, and managerial leadership styles.
5、the process by which organizations monitor their environments and identify the opportunities and threats affecting their business is known as environmental watching.
6、the only form of entrepreneurship is starting new businesses.
7、successful entrepreneurship depends on many factors. of primary importance is money.
8、even today, there is no widely accepted definition of entrepreneur and entrepreneurship.
9、in general, entrepreneurs should search for ways to delegate some of their leadership tasks rather than their management tasks.
10、management of an entrepreneurial organization requires policies that encourage innovation and reward those who innovate.
week 2：discovering business opportunities and establishment of a business
第2周测试题
1、business opportunities are not equally obvious to everyone, but they are equally available to anyone with the experiences and the knowledge of discovering them.
2、once a would-be entrepreneur has identified what he or she thinks is a promising unmet need, he or she should evaluate and identify the risks that should be considered in deciding whether or not to pursue that business opportunity.
3、you don't need to understand the attractiveness of the industry you're going to enter because you will know it later on.
4、in addition to conducting market analysis and competitive analysis, and also looking at the industry and government, there are some other risks that entrepreneurs should take into account.
5、very often, entrepreneurs -- particularly smart entrepreneurs -- are overwhelmed by the technological aspect, and they pay too little attention to what the customers want.
6、business is all about tricks, win-lose deals, and dishonesty.
7、a new and small company should not compete with the big companies on the issue of price.
8、a partnership must consist of three or more individuals who co-own the business.
9、before you register a business name and get your license, you'd better check with the local administration of industry and commerce to make sure the name you chose is not already taken.
10、once you have raised the money to start or expand your business, you don't need to have a business plan any longer.
week 3：organizational structure & recruiting and training employees
第3周测试题
1、organizational structures should be shaped and implemented for the primary purpose of making more money for the company.
2、employees within a functional department of an organization tend to perform a specialized set of tasks, for instance, the engineering department would be staffed only with engineers.
3、the virtual structure is a special form of boundaryless organization . a virtual organization does not physically exist, but enabled by software to exist.
4、there is one structure, set of systems, or method of staffing that is appropriate for all organizations.
5、the formal organization is the network of social interactions among its employees.the informal organizations can be seen and represented in chart form.
6、there are two broad categorizations of recruitment: internal recruitment and external recruitment.
7、recruitment at schools and universities is most appropriate when the vacant positions are high level like senior management positions.
8、employment agencies or executive recruiters are sometimes simply known as “head hunters” and their main job includes searching for the right candidate to fill a vacant position existing in a firm.
9、training should be limited to new employees only.
10、there are two primary training approaches which organizations may adopt in respect to new employee: on-the-job training and off-the-job training.
week 4：employee motivation and corporate culture
第4周测试题
1、intrinsic motivation is based on taking pleasure in an activity rather than working towards an external reward. extrinsic motivation refers to the performance of an activity in order to attain an outcome.
2、money is the only factor that can be used in motivating employees.
3、at the very top of maslow's hierarchy of five needs is our human need for “safety”.
4、employees often find interaction and communication with and attention from senior and executive managers motivational.
5、recognition of employees' performance is high on the list of employee needs for motivation.
6、corporate culture is the collective behavior of people that are part of an organization, it is also formed by the organization values, visions, norms, working language, systems, and symbols, and it includes beliefs and habits.
7、the values of a corporate culture can only influence the top managers' behaviors.
8、a strong corporate culture exists where staff respond to stimulus because of their respect to organizational values.conversely, there is weak culture where there is little respect to organizational values and strict control must be exercised.
9、national culture is the values and attitudes shared by individuals from a specific country. it has no influence on the corporate culture.
10、corporate culture may impact the level of employee creativity and the strength of employee motivation.
week 5：production, product and marketing
第5周测试题
1、in economics production just means the manufacturing of physical goods with exchange value.it doesn't include the provision of services.
2、the basic factors of production in an economy include labor, capital, and natural resources.
3、products generally fall into two categories: consumer products and industrial products.
4、the first stage in the new product development process is idea generation. in this stage a company is basically involved in the systematic search for new product ideas within the company.
5、a product life cycle refers to the time period of producing a product from beginning to end.
6、marketing involves selling products and services, but that doesn’t mean marketing is limited to sales activities.
7、an organization’s marketing and selling activities should be carried out under a well-thought-out philosophy of efficiency, effectiveness, and socially responsibility, which is just the concept of marketing.
8、the marketing mix is the set of ideas that the firms have in doing its marketing.
9、the function of marketing is only about selling and buying of products or services.
10、market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers.
week 6：financial management and financing
第6周测试题
1、financial management is the management of monetary resources. it involves planning accurately, directing the monetary resources at correct time and controlling the financial activities of a firm.
2、financial management should just focus on the tangible annual income and profit.
3、in general, financial management consists of four kinds of management: investment management, capital raising management，working capital management and profit distribution.
4、the only function of accounting and financial management system is to prevent financial risks.
5、internal controls can prevent or identify mistakes, making the financial system more accurate and reliable.
6、financing is the commercial activity of providing funds for business activities, making purchases or investing.
7、equity financing deals with borrowing money and repaying it with interest.
8、the debt financing can be a secured loan which requires guarantees by your property, or an unsecured loan which only requires your reputation.
9、venture capital is one of the popular forms of debt financing used to finance high-risk, high-return businesses.
10、debt and equity financing provide different opportunities for raising funds, and a commercially acceptable ratio between debt and equity financing should be maintained.
week 7：corporate social responsibility and going to the international market
第7周测试题
1、as the economy develops and businessmen have been exerting ever-growing influence, more and more people demand businesses to behave more ethically and become more responsible toward the society.
2、the objective of corporate social responsibility is to encourage actions that promote activities that have a positive impact on employees, stakeholders, clients and the environment.
3、social responsibility is very important to the short-term business success.
4、for a business to be socially responsible it means that the business is conscious of the environment in which it operates.
5、a company can shoulder its social responsibility in different ways, such as giving fair wages to workers, sponsoring sporting events, or helping the public solve common problems.
6、the international business is developing rapidly under the background of globalization.
7、the globalization of markets is about the expension of the world market in size.
8、although firms marketing abroad face many of the same challenges as firms marketing domestically, international environments present added uncertainties which must be accurately interpreted.
9、learning foreign languages is considered as the biggest challenge to growth in international markets.
10、compared to joint ventures and direct investment, exporting consists of the least risk for a company which wants to enter the international market.
week 8：e-business
第8周测试题
1、electronic business is commonly referred to as e-business, or an internet business. it may be defined as the application of information and communication technologies (ict) in support of all the activities of business.
2、e-business is nothing but buying and selling of goods on the web.e-commerce is a little different as it is not limited to commercial transactions, but it also provides other services.
3、click-and-click retailers are those e-business companies that sell products only via the website.
4、brick-and-click retailers are those companies that sell products both via a web site and via a physical store.
5、a website following b2b business model sells its product directly to a customer.
6、as the technology gets more advanced, less expensive and more available, it has become even cheaper to start a business on line.
7、the success of an e-business depends largely on the success of the delivery channel partner.
8、even today the security problem is still one of the biggest concerns for both buyers and sellers in online shopping.
9、the type of website an e-business company builds only depends on its budget.
10、eventually, every business has to adopt e-business practices in order to ensure survival and success, be it partially or completely.
《商务英语》慕课结业考试
《商务英语》慕课结业考试
1、national culture is the values and attitudes shared by individuals from a specific ______. a、city b、province c、country d、area
2、______are the resources available to an economy for the production of goods and services. a、methods of production b、means of production c、factors of production d、elements of production
3、when buying ______ consumers often do a lot of comparison based on cost, brand, and style. a、industrial goods b、agricultural goods c、convenience goods d、shopping goods
4、______ is to obtain the information about the current market situation and future perspectives. a、market development b、market research c、marketing testing d、market division
5、all of the following are elements in a marketing mix except ______ . a、plan b、place c、price d、product
6、financial management is the management of ______ resources. a、natural b、human c、material d、monetary
7、________ is an examination of records or financial accounts to check their accuracy. a、inspection b、supervision c、audit d、evaluation
8、________ is just the commercial activity of providing funds for business activities, making purchases or investing. a、borrowing b、financing c、leasing d、raising
9、_______ is a method of financing in which a company issues shares of its stock and receives money in return. a、credit financing b、loan financing c、debt financing d、equity financing
10、a company can be defined as _______ if its main objectives, practices and processes not only respect laws and regulations, but also contribute to the growth and well-being of the community. a、commercially responsible b、morally responsible c、socially responsible d、legally responsible
11、________ is the effort or inclination to increase the well-being of humankind, as by charitable aid or donations. a、philanthropy b、philosophy c、phenomenon d、philology
12、the international business is developing rapidly under the background of _________. a、commercialization b、globalization c、personalization d、individualization
13、________ refers to the ability of a party (an individual, a firm, or a country) to produce a particular good or service at a lower opportunity cost than another party. a、natural advantage b、commercial advantage c、comparative advantage d、absolute advantage
14、_________ commonly referred to as “ebusiness” or “e-business”, or an internet business, may be defined as the application of information and communication technologies (ict) in support of all the activities of business. a、electric business b、electrical business c、electronic business d、electricity business
15、a(n) _________ is a traditional “street-side” business that deals with its customers face to face in an office or store that business owns or rents. a、brick and click store b、click only store c、brick and mortar store d、brick and stone store
16、an organization’s ________ environment is composed of the elements within the organization. a、internal b、external c、inside d、outside
17、________ environment includes factors like economic conditions of public, economic policies of the country, and economic system. a、economic b、political c、socio-cultural d、technological
18、a(n) ______ is one who organizes a new business venture in the hopes of making a profit. a、boss b、leader c、manager d、entrepreneur
19、entrepreneurship is characterized by ______ solutions to old or overlooked problems. a、traditional b、creative c、difficult d、common
20、it’s important to understand the _________ needs of your customers and try to satisfy those needs. a、economic b、political c、cultural d、unmet
21、one should ______ the risks in deciding whether or not to pursue a business opportunity. a、evaluate b、stop c、increase d、overlook
22、all of the following are considered business organizations except ______ . a、sole proprietorship b、community c、partnership d、corporation
23、______ is a fee that a person pays to operate a franchise branch of a larger company and enjoy the profits therefrom. a、lawyer fee b、layout fee c、franchise fee d、management fee
24、a(n) ______ is the pattern or arrangement of jobs and groups of jobs within an organization. a、solid structure b、organizational structure c、powerful structure d、work structure
25、all of the following are considered modern organizational structures except ______ . a、team b、network c、virtual organization d、functional organization
26、______ basically seeks to find new employees through consultation with existing employees. a、the employee referral program b、the marketing program c、the training program d、the compensation program
27、a(n) ______ training is essentially training availed to new employees in the course of performing their duties. a、on-the-job b、off-the-job c、internal d、external
28、______ refers to motivation that is driven by an interest or enjoyment in the task itself, and exists within the individual rather than relying on any external pressure. a、extrinsic motivation b、intrinsic motivation c、material motivation d、spiritual motivation
29、the managers are suggested to _____ with each employee who reports to them. a、talk monthly b、talk weekly c、talk daily d、talk nothing
30、_____ is the total sum of the values, customs, traditions, and meanings that make a company unique. a、corporate culture b、mission statement c、articles of incorporation d、dressing code